This lightweight lotion with a fruity scent adds shine and helps protect hair from heat up to 180 degrees.

Discover Authentic Beauty Concept Hydrate Lotion – a paraben- and silicone-free moisturizing lotion that combats frizz and leaves your hair soft and manageable. It offers protection against blow-drying up to 230 degrees Celsius and improves combability.

Enriched with phenoxyethanol, a safe alternative to parabens.

Treat yourself to the ultimate nourishment for healthier-looking, vibrant hair.

How to apply?

• Step 1: First, cleanse your hair and pat it dry with a towel until it is damp.
• Step 2: Apply Hydrate Lotion evenly.
• Step 3: Use your fingers or a comb to distribute the lotion through your hair.
• Step 4: Take time for deep hydration.
• Step 5: Style hair as desired.

The smell

Mango & Basil 

The cottony fragrance evokes the floating, weightless feeling of a cloud through a combination of a unique floral bouquet of high-quality and delicate white floral notes, mango and basil accord over a subtle blend of powdery and vanilla notes. 

Pure formula 

We believe that what you leave out is just as important as what you put in. Our products are vegan, registered with the Vegan Society, and free of sulfates, parabens, mineral oils, and silicones. Honest products. Pure, natural, simple, pleasant, and carefully selected.